Leanplum is primarily a content management and mobile engagement platform, but it also offers mobile analytics and A / B testing to enable marketers and developers to optimize the user experience of a mobile app, as well as enable marketers to identify app problems and prevent users from leaving. and improve work content and increase engagement. It also offers funnel analysis, cohort analysis, and marketing automation.
In addition to the standard mobile analytics metrics related to marketing, App Annie is also known for her ideas. Apple Analytics tracks app store impressions, user engagement and user segmentation.
Facebook Analytics gives you a complete picture of how people interact with your website, app, Facebook page, and bots in one report. Using the mobile application analysis tool, you will be able to view the statistical information of the automatically collected and customized events of the application, including the number of usage events and the number of users. The mobile application analysis tool will show you a graph of the number of events and the main channels attributed to the completion of the event.
This application analytics tool allows you to measure user activity by segmenting it and creating funnels. In addition to this, Mixpanel shows information about data points such as location, device, channels and more, and it can also be used for targeted communication through push notifications. Mixpanel – Product Analytics for Product Professionals is a comprehensive event-driven tool that spans both mobile and web analytics.
Mixpanel is one of the most popular mobile analytics tools for mobile professionals, especially when it comes to handling multiple data points and understanding the overall user journey across multiple channels. It also provides great dashboards for data mining and event tracking. Consolidate Facebook customer data with mobile experiences to get accurate demographic segments and real-time predictions of user behavior. Like other app analytics platforms, it manages information about user acquisition / durations / intervals / user activity and more.
Flurry provides all sorts of information about your audience, including how they use your application, retention rate / intervals used, audience data (demographics, user types / preferences ), events (sequence / screen sequence ), technical data (device / app version / operator / crash reports) and many other types of statistical information.
Companies use this data to understand what users want to provide better experience. Companies are investing heavily in collecting and measuring the metrics of their mobile users – from attraction and retention to inactivity and funnel analysis. As more and more companies compete for customers on mobile devices, teams need to understand in detail how effective their ads are and whether users of apps that interact with ads are buying. Many of the mentioned mobile app analytics platforms go beyond collecting simply user and app data by offering ad mediation, crash analysis, deep linking and attribution.
There are many apps on the market that can help you improve your app by gaining valuable insights into the ROI, user traffic, your audience and your app in general.
It’s hard to find the right tools to get started collecting, collecting and manipulating your users’ data. There are many openfaba analytics tools on the market including Mixpanel, Localytics, Amplitude, DeltaDNA, or DevToDev. They provide the simplest analysis you will definitely need.
Using one of these mobile analytics tools will give you a more holistic view of what is going on in your app and allow you to view the results at a full level, making your mobile app the perfect place to develop competitive, world-class products and services. Here’s a simple way that analytics can uncover clues to the behavior of app users.
From 30,000 feet away, mobile analytics simply look to the data collected in your app, but it is not about marketing campaigns and reactions to ads, but about the application itself.
Most of the tools provide web analytics and mobile analytics while some solutions like Google or Flurry (Yahoo) also open up opportunities for user acquisition and monetization. The strong advantage of this mobile analytics tool is that many features like analytics, crash reporting, hosting and A / B testing are combined into one product. Regardless of the size of your market, the number of mobile app downloads and the traffic you generate, this free tool will help you seamlessly track your results.