After setup, MonsterInsights collects data from your e-commerce sites and provides you with detailed reports on your e-commerce analytics. A daily report with statistics and data on the Google Analytics page will give you a better idea of the purpose and performance of your e-commerce portal as a whole. Google Analytics Ecommerce Tracking is a Google Analytics feature that gives you access to a wealth of data about what your visitors are doing on your online store.
By setting up Google Analytics for your e-commerce site, you can view the number of transactions and the sales generated by your online store. Google Analytics is one of the strongest ecommerce tracking packages that can help businesses track sales data and correlate that data with website behavior such as traffic sources, landing pages viewed, length of time on site and bounce rate. Setting up Google Analytics correctly allows webmasters and online retailers to better understand what is going on on their e-commerce sites.
Now that you have everything set up you should be able to track any activity taking place on your website. To make sure you have set it up correctly, visit your website through the incognito tab in your browser. To view traffic to your website click on the Live tab, and check each report for your traffic.
A multichannel report will show that users visit your site, interact, subscribe to your emails, and then shop after the first. Use GA to find out how many visitors come to your site via email to measure the success of your newsletters. Within 24 hours, GA will start tracking your store visitor data and you will be able to generate relevant reports to help you optimize your business.
Google Analytics is free and can provide you with important information about your business and visitors. It allows you to measure the results of individual campaigns in real time, compare data with previous time periods, and track conversion rates, customer demographics, and traffic data. It provides advanced features, including form submission tracking, e-commerce tracking, etc. It provides advanced analysis, unclaimed reports, export to. Google BigQuery and data-driven attribution.
You will need to set up Google Analytics ecommerce tracking before you can access this data, but let’s see where to find it and what it can tell you. If you need some inspiration, check out the Google Analytics ecommerce demo account to help you familiarize yourself with the data that you can use. This will give you a quick overview of the performance of your online stores in terms of web traffic, visitor information, behavior and conversions.
In this subheading you will be able to find product information, general sales data, information on transactions, purchasing behavior, payment behavior and how long it takes for users to buy in average. The Product Listing Performance tab gives you insight into how each individual product or service performs on your e-commerce site. This feature allows users to track individual ecommerce metrics and analytics such as lead times, internal promotions and individual product markups.
When combined with your Adsense account, you can get useful results data, including the ability to see how well your site performs over a period of time at the number of online transactions you expect in your online store based on the number of visits you have / or have, instead of relying on page impressions. Your goal can be configured to track completed transactions that allow you to track your landing pages and products customers make when shopping.
You just need to tweak your current analytics to better track the ecommerce side of your business. Before you can start collecting data about your website, you need to have a Google account, sign up for analytics tracking, and decide what data you want to track. Use Google Analytics to track traffic to your website. Use Google Analytics to learn about customer buying behavior. Make data-driven decisions to drive sales and revenue from your online store.
By now you’ve set up your Google Analytics account to track a lot of general information – If you need more help getting the most from your ecommerce – tracking with Analytics, you can visit Google support here.
While it takes time to set up ecommerce tracking, it gives you a lot of valuable and useful information that you can use to improve your site and increase sales. The details for installing advanced ecommerce tracking may be a little technical and will depend on the ecommerce platform you are using / if you are using it. It is important to note that if you want to enable advanced ecommerce, be sure to implement universal analytics on your site.
In the Product Performance Report in the Advanced Ecommerce section, GA gives you quantitative data about your sales and earnings, but it doesn’t provide useful information – you need to find further information if you want to improve your campaigns.