Regardless of budget or overall goals, measurement and testing are the essential components to effectively optimize your digital marketing business and its conversion rate. Only 52% of businesses test their website landing pages to find ways to boost conversions.
The good news is that you can identify the best online marketing and promotion strategies for your business through A / B testing. As a marketer, you need to be aware of the potential of A / B testing and how it can change digital marketing strategies for your business. Here’s a list of 11 tools to help you optimise your digital marketing strategy, find answers and connect with your ideal customers.
As you can see, all the tools described above have some important features that can not only help you test the performance of your website, but also provide insight into the behavior of your target market.
A / B testing is by far one of the most powerful ways to determine which design is appealing to your potential customers and which copywriting method prompts them to take immediate action. I use it on all my sites and the websites of my clients all the time.
One of the best ways to do this is to look at results across different audiences, as well as understand key user insights using a navigation analytics tool, and test user segments using over 40 targeting criteria.
Omniconvert also combines its segmentation tool with an A / B testing tool so you can test over 40 segmentation metrics such as geolocation, traffic source and visitor behavior to improve your website’s user experience, product features and content capabilities. Engage and Convert. Optin Monster is especially useful for many website marketers who don’t have the traffic to perform formal A / B testing (using tools like Optimizely or VWO) but still want a better understanding of their top selling products & contents.
Using their powerful A/B tools and multi-page experiment tools, you can run multiple experiments on the same page at the same time and test various variables of your web design; used to create visualizations for coding-free options and advanced positioning and segmentation options editor. Freshmarketers split URL testing tool can help you test multiple URL variants, convert winning test cases into real web pages, and measure the performance of your web design by providing heat maps for each URL split test variant.
Invest in one of the best testing tools available on the market to optimize your business and speed up the entire process of your marketing campaigns. An A / B testing tool can be your secret partner in the quest to improve your website, copy or product. Whether you’re a marketer who has always been adept at optimizing conversion rates or a demonstration of someone trying to convert people to email subscribers, testing is critical to your success.
Using consistently and consistently, tests can improve the overall experience of users by increasing conversion rates in both short and long-term. A / B testing allows individuals, teams and companies to make discreet changes to their user experience when collecting results data. AB tests can be used to improve a specific experience and also to improve a single goal, such as a conversion rate over time.
For example, testing ad copy can help marketers figure out which version gets the most clicks and by testing the next landing page they can figure out which layout converts visitors best into customers. For example, before launching a display ad campaign that is a product page on your website, doing an A / B test on that product page and embedding the information will give you the best chance of converting users without wasting money on unnecessary things.
This is why A / B testing is a great way to figure out the best internet marketing and promotion strategies for your business. With state-of-the-art marketing tools, you can instantly track the progress and performance of your A / B test. With all the information above, you should already have a clear understanding that A / B testing not only helps you optimize your site but also helps you to determine the best copy that attracts the right audience.
A/B testing can help you determine whether adding social proof is a good idea, what kind of social proof to use, and how much should be added based on element changes (such as call-to-action text or images on landing pages).